Transform your communication with Primespeak.

Primespeak | Workshop Overview

Discover innovative strategies to enhance patient experience and boost case acceptance — without the uncomfortable sales pitch.

Learn our ethical, counterintuitive approach that makes patient interactions less stressful, more comfortable, and more rewarding for both patient and clinician.

Earn 7 CPD points on completion.
Note: You'll be directed to the Prime Practice website to complete your registration
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About Primespeak

Primespeak is Prime Practice’s flagship communication seminar, designed to transform how you and your team communicate with patients — ethically, confidently, and effectively.

Built by dentists, for dentists, it takes the stress out of treatment conversations and replaces it with an approach grounded in trust, empathy, and understanding. When communication improves, everything improves — from case acceptance and retention to patient satisfaction and team culture.

Founded in psychology and neuroscience, our method helps bridge the gap between what patients want and what clinicians know they need.

Delivered as a face-to-face workshop as a full-day, interactive event, or live online as a 3-part series (each 4-hour session delivered once a week over three consecutive weeks).

Who should attend

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While Primespeak was created by dentists for dentists, it’s equally powerful for the entire team.

When your front desk, dental assistants, OHTs, and hygienists all speak the same language, the patient experience becomes seamless and consistently positive — from first contact to long-term loyalty.

Meet your trainers

Learn from experienced dental business coaches who have helped hundreds of practices reach their potential.
Brett Churnin
Jen Cox
Maya Carson

Why attend

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A proven and unique communication approach.
  • Bridge the gap between patient needs and clinician understanding
  • Guide patients to make informed decisions without feeling sold to
  • Communicate diagnosis and treatment recommendations ethically
  • Align your entire team’s language so every interaction feels consistent and confident
  • Increase case acceptance and referrals
  • Improve retention through trust

Primespeak gives you the tools to bridge the gap.

Every dentist knows the challenge: 

The gap — between what patients think they need and what you know they need — can only be bridged through communication.

When you change the way you communicate, you change the way your patients respond — and the way your practice performs.

What you can expect

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With Primespeak, you’ll discover innovative communication strategies that elevate the patient experience — and boost case acceptance and retention, naturally.

A communication approach the whole team can use


Deepen ownership of the problems without diminishing trust

Deliver optimal treatment options without a sales pitch



Improve patient retention and referrals



Increase case acceptance for larger cases




Manage patient expectations, beliefs and past experiences


Inside Primespeak

Two rules of ethical dentistry
Five laws of patient behaviour
Communication zones
Trust builders and trust busters
Strategic thinking approach
Tools and techniques for the clinical exam
Clinical exam demo & skills practice
Tools & techniques for the consultation
Consultation demo & skills practice
Implementation

Don’t miss this opportunity to level up your leadership and practice performance.

What our clients say

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